Let's talk about personal branding.
Dad: As long as you understand your customers, with good reputation and decent selling skill, u can sell anything.
My dad is a brand of himself. People buy stuff frm him because they trust him (the quality of his pick).
My best friend started a new family business recently - the homemade pork belly braised yam in the photo. #芋头扣肉
I asked my dad to help selling that. Unknown and not-too-cheap product like this really put his skill in test - #blowwater and #reputation.
A: (Take the pack, talk to dad) Wah, u made this ah?
Me: No la, homemade by my friend.
A: Oh. (put it back)
Dad: Not I made, but I ate the other day, quite tasty oh, can buy n try.
A: But expensive leh
Dad: If too cheap you don't buy lo, u tot quality meat cheap nowadays meh? This one her friend uses grade A chinese wine somemore leh.
A: Ok la, give me a pack to test.
Well, I estimated slow selling, so I only brought 5 boxes to the pasar for trial. But wow, end up my dad sold 25 packs in a day. 😳
Even when the 5 physical packs are gone, he still keep selling with his talking skill and it works, customers pre-order that.
Well... that was unexpected. I'm impressed. No wonder my mom married him last time. 😂
(This story happened last week, this week Im off)